Here is an awesome new tool to share with your short-term rental guests. Travel Portland has created a QR code which links to relevant information on the Travel Portland website. Just point your phone's camera at the QR code to access Travel Portland.

Guests will find lots of information about things to do in Portland and the surrounds, upcoming events, cool neighborhoods, Portland's Patio Guide, Food Cart Finder, etc.

The card is available as a downloadable PDF for you to print or send to your guests. You could also convert the PDF to a JPG and add it to your STR listing photos. Or request a JPG image @ info@host2host.org. 

When we meet in person again, we'll have the printed cards available too. Lovin' it!

Congratulations to Host2Host charter member, Melissa Sheets, for being named the best woman Airbnb host in the US - In honor of International Women's Day!! We are so proud of you Melissa! And Brian, of course. Get the whole story @ KGW.com

Hope you caught the Vendor Showcase on March 9th. Sorry if you missed it, because you missed out on Ryan Tigner's surprise gift. $100 off an Itrip Vacation booking. 

We had a just-for-fun poll to vote for the best presentation of the evening. The winner would receive a special mention in this newsletter. Ryan Tigner of ITrip Vacations sealed the deal by offering attendees a bribe to vote ITrip Vacations as the best presentation. What? He won by a landslide and so did all who attended, because you had to be present to win. As luck would have it, Tyann Marcink with TouchStay had just booked with ITrip Vacations. She received her rebate on the spot. 
Thank you Ryan Tigner of ITrip Vacations!!

The showcase was a lot of fun. All of our business affiliates came with special offers for hosts and there was great comaraderie all around. Thank you Vendors:  

Charity & Maylene Kuahiwinui, Ensourced
Matt Williams, NoiseAware 
Becca Madigan, PriceLabs   
Andrew & Dani Taylor, Inn Style 
Melissa Wright, Short Term Rental Permits 
Amelia Melching, Wheelhouse 
Tyann Marcink, Touch Stay 
Arnaud Verstuyf, Together Anywhere  
Kim Gordon Cumbo, Heartwise Healing Paths
Amina Moreau, Radious 
Debi & Rob Hertert, Hosting Your Home Podcast
Carlos Camarena, Carlos Rafael Photography 
Ryan Tigner, Itrip Vacations

Host2Host members can view the meetup recording along with the special offers shared at the event. 
 

Wonderful things are happening in the media to interest travelers in Portland again. Our friends at Travel Portland shared the good news:   

The 12 Best Spots to Go ‘Plane-Spotting’ Across the U.S.

Fodor's Travel February 28, 2022

Beyond the Bahamas and Mexico: 10 domestic spring break destinations where you don’t have to mess with COVID-19 tests

Points Guy, The   February 21, 2022

The Best And Worst Cities For Traveling Alone, According To Solo Travelers Who Have Been All Over The Globe

BuzzFeed   February 19, 2022

12 Places to See Cherry Blossoms in the United States

AFAR Magazine Online  February 17, 2022

Seattle Refined

KOMO-TV   February 17, 2022

Portland Profile

Lonely Planet   February 17, 2022

Insider Guide: Portland, Oregon

Sunset Magazine Online   February 14, 2022

Why You Should Plan A Trip To Portland, Oregon, This Winter

Forbes Online  February 12, 2022

Where To Get The Absolute Best Bread In The U.S.

Mashed  | Becki Robins February 10, 2022

Celebrating Black History Month? These 5 Cities Are Going All Out

NEW YORK TIMES - ONLINE, The   February 09, 2022

The Best Luxury Hotels in Portland, Oregon

Manual, The   February 08, 2022

Sustainable Venues for Greener Meetings in the Pacific Northwest

Meetings Today Online   February 08, 2022

Botanical Gardens Every Passionate Gardener Should Visit

Upscale Living Magazine Online  February 04, 2022

37 Products From Black-Owned Brands You'll Use On A Daily Basis

BuzzFeed   February 03, 2022

By David Boe, Host2Host Board Member, STR host in NW Portland and author of Secrets of an Airbnb Superhost. 

On February 2, 2022, a spirited group of Host2Host Business Affiliates met via Zoom for an engaging hour-long round-table style discussion about the state of the Short Term Rental industry during the second year of the global pandemic.

The meeting was energetically moderated by Carlos Camarena, proprietor of Carlos Rafael Photography, a photography and video business that is a longtime favorite among local Portland Airbnb hosts.

Host2Host founder Debi Hertert reminded us of the meeting’s purpose of creating an informal space where business owners could share ideas and experiences with one another around the common topic of short term rentals. 

During the general discussion, Host2Host Executive Director, Jill Palamountain offered a brief and optimistic overview of industry trends, including the continued upward arc of anticipated growth in short term rentals, despite or in some cases because of the realities of the Pandemic. In many cases, private homes like those offered by STR hosts have been seen as much safer places than hotels, which can expose guests to many more public interactions. 

Several business owners agreed with the assessment of increased opportunities, and shared a sense of optimism for the year ahead. Attendees included: 

Bruce and Cindy Eastman, of HealthMarkets; Lorinda Taylor, from InnStyle; Amina Moreau, from Radious; Greta Krost, from Coastline Lodging; and Juliana Ujka, of BnSellit.

Never has it been more important to connect with our neighborhoods. Short-term rentals sometimes get a bad rap, but there is much we do as hosts to enrich our neighborhoods. 

Host2Host board member, Angela Dorsey-Kockler recently introduced the benefits of short-term rentals and Host2Host to her Richmond Neighborhood Association. Using a presentation created by Robert Jordan and delivered by Rob Hertert to the North Tabor Neighborhood Association; Angela also found an interested and receptive audience and enjoyed sharing the many benefits short-term rentals bring to our neighborhoods. 

The video recording of Rob Hertert’s presentation can be found here. We’ll post Angela’s presentation when it’s available. 

We’re opening minds one neighborhood association at a time. If you are interested in presenting to your Neighborhood Association, Host2Host for details. 

By Debi Hertert, Host2Host Founder and STR host of Oregon Shearwater

Host2Host Sponsored Meetup featured Radious’s Amina Moreau, and H2H members Anthony Rallo and Becky Burnett.

Slow Season is a time to take care of issues that hosts haven’t been able to get to during busy times.  Anthony Rallo gave us some great suggestions on projects that will see us operating more smoothly during future busy times:

1. Deep clean

2. Have the septic tank emptied (if you have one)

3. Inventory and replace needed items 

4. Reapply shower caulk and grout in the bathrooms

5. Clean/replace furnace filters

6. Inspect CO2 and smoke detectors for battery replacement

7. Refresh photos and have seasonal photos taken

Anthony made 3 points to consider for future reservations:

1. Take care of maintenance items (as above)

2. Know the kind of guests we want to attract.  Who is our ideal guest and what can we do to make our listing ‘speak’ to that guest?

3. Supplement income with platforms like Radious

Radious is a booking platform like Airbnb, but instead of overnight stays, spaces are being offered as work space during the day to local businesses and employees.  Working remotely takes on a new look as professionals rent meeting and work spaces in hosts’ homes.  

What do people do when they are not vacationing?  They’re working.

This is an excellent way for hosts to take advantage of the slower shoulder and winter seasons, and as Radious becomes more popular, it is becoming evident that this is a wonderful way to supplement hosting income, with some spaces earning as much as $300 or $400 per day!

Becky Burnett talked about her experiences with Radious guests and emphasized that there is literally no downside to renting her daytime office spaces.

There are 3 types of spaces that business professionals are interested in:

1. ‘Homey’ style of area that has a comfortable, warm feel.

2. “Officey’ feeling spaces that offer a more business atmosphere with amenities to enhance professionalism.

3. Unique listings - such as a remodeled train car, a tiny home or an RV.

It was also emphasized that if you have outdoor meeting space(s) these would also be in demand.

Amenities to consider supplying:

1. HDMI cable

2. TV (for slide presentations) and a white board

3. Monitor, wireless keyboard, ring light for Zoom meetings

4. Fast Wifi

5. Workspaces and meeting spaces

6. Water, snacks, coffee

Amina was very gracious in her comments about her membership in Host2Host and how much our nonprofit hosting community has helped in supporting her through this new venture.  We are all very proud of her successes and look forward to watching Radious grow.

Host2Host Members can access the video recording on the Host2Host website.

How to get started with Radious:

• The Radious team is offering free space reviews over Zoom. Click here to book a time and the Radious team will be happy to assess your space and offer suggestions on how to stand out on the platform.

• You’re also welcome to create an account and start a listing at http://radious.pro. The Radious team is also offering free listing optimization, where they can help you put together your listing for maximum success. Book a free consultation here.

• Radious is also offering a free professional photo shoot to its first 100 hosts!

We are beyond excited to see all the great press, Host2Host member, Amina Moreau is getting for her new start-up: Radious.

Portland-area Startup Radious Found a Better Place to Work From Home: Someone Else’s Home
Willamette Week Article By Andi Prewitt, January 12, 2022

The Portland STR community lost one of our true pioneers in Sue Carter Low, who passed away in December. 

In 2013, long before Host2Host was born, Sue and her husband Bob couldn't get a permit for short term rental space, because that type of rental option was not available.  So they went downtown and began meeting with city Council members and got the entire issue put on the council agenda. They held meetings at their beautiful home. Because of Sue and Bob's initiative, Portland became the first city in the US to legalize and tax short term rentals. 

Bob told me that Sue's tenacity was critical when they started their quest to get the city to address the short term rental issue. Sue was creative and would get hyper focused when she took on an objective, as during her career in education, or initiating and managing the inaugural Laurelhurst home tour. 

In Bob's words, "she was simply an amazing force of nature who had a good heart and always meant well. Her intentions were always positive, never malicious.  She was enthusiastic and a great storyteller which always had a thread of truth.  She was a connector of people and had maintained long term friendships, some for over 50 yrs. In short I was honored to be her friend, husband and soulmate.  I dearly miss her".

We will miss Sue as well.  
Rob Hertert
Immediate Past President, Host2Host

Created by Robert Jordan for Host2Host 

Executive Summary 

Analysis of hotel and short-term rental lodging tax receipts for the eleven fiscal quarters spanning the beginning of the pandemic (October 2018 through July 2021) reveal that short term rentals, though initially harder hit than hotels, were better able to recover and by the summer of 2020 had increased their relative contribution to the city from about 16% to 28% of total lodging tax receipts. These taxes are used in part to support Travel Portland, the city’s Destination Marketing and Management Organization, but short-term rental taxes are in  addition uniquely directed, in part, to support efforts to alleviate the city’s housing crisis. The pandemic has revealed the relative robustness of the short-term rental portion of the tax base both in support of tourism and in addressing the lack of affordable housing. 

Introduction 

Both short-term rentals (STRs) and traditional hotels contribute to city and county finances through taxes placed on their lodging revenue. In Portland for the period covered, these taxes were in the form of a Transient Lodging Tax (TLT), amounting to 11.5% of gross receipts, and an additional 2% Tourism Improvement District (TID) tax, totaling 13.5% (an additional 1.5% state tourism tax is also assessed, but as it is not deductible from the gross receipts prior to  calculating the other taxes, it will be ignored in this analysis). Of the TLT, 5.5% goes to Multnomah County, and 6% to the City of Portland (which collects the tax on behalf of both city and county). For the purposes of this analysis, any business reporting on the city’s form TLMR  STR is a short-term rental, and any business reporting on form TLMR or TLQR is a hotel (or  motel). City officials have provided us with tax receipt data for both types of lodging starting in  September 2018 (when an additional $4 per night flat fee per booking was assessed against  short-term rentals only¹) through July 2021, as shown in Appendix A. Unless otherwise stated,  all analyses in this study stem from these figures.  

¹ City Council justified the $4 nightly fee per booking levied against short-term rentals but not hotels as it was felt that this type of use had a negative impact on the availability of long-term housing in the city. The entirety of the  receipts from this fee was therefore dedicated to the city Housing Investment Fund for use in combating the lack of affordable housing.

Taxes paid by hotels and by short-term rentals 

Because hotels have the option of reporting quarterly, both hotel and STR tax receipts have been converted to quarterly figures for analysis. The resulting numbers for the eleven fiscal  quarters covered appear in Table 1. STR tax here includes the $4 per night fee which hotels do not pay. 

There are two items of note in this table, the first of which is the extreme drop in tax revenue  from STRs in Q2 of 2020. Not only did many STR hosts shut down operations as the lockdowns  began, but there was an avalanche of guest cancellations (the booking platforms forgave most  cancellation penalties). Notwithstanding the initial collapse of STR revenues, the second item of note is the remarkable increase in the percentage of their contribution to total tax revenue  starting in Q3 of 2020 when compared to pre-pandemic levels (climbing from approximately  16% to 28% of total revenue). The conclusion that can be drawn from these figures is that as the industry adjusted to the pandemic, after only a short adjustment period STRs were better able to adapt than were the hotels, and their relative contribution to (the diminished) tax receipts rose accordingly. It is too soon to predict whether or not this changed ratio will revert  to pre-pandemic levels at some point, but it is worth noting that in the most recent quarter the STR contribution has already nearly recovered to pre-pandemic levels even as the hotels are  still struggling.

STR contribution to the Housing Investment Fund 

Of the TLT paid by both hotels and STRs during this time period, 6% of gross revenues goes into  the City’s coffers. In both cases 1% is dedicated to fund Travel Portland, but only in the case of  the STRs is the other 5% earmarked: all of it is paid into the city’s Housing Investment Fund.  Table 2 provides the quarterly figures for the STR contribution to this fund both from the $4 fee  and the earmarked portion of the tax paid to the city. 

Justly or unjustly, STRs have been blamed for contributing to the housing crisis in Portland and  across the country by encouraging the conversion of long-term rental properties to short-term uses. Although the requirement in Portland that all hosts live on premises is probably the greatest mitigating factor in dealing with this issue, the nearly $5 million provided annually by these taxes is also very significant in that it supports the creation of affordable housing in the city. Housing Investment Fund officials have pointed out that unlike much of the housing funding, these funds are unrestricted, further enhancing their usefulness.

STR contribution to Travel Portland 

Travel Portland is funded in part by its 1% portion of the TLT paid to the city, and in part by a special 2% TID (Tourism Improvement District) tax (increased to 3% in July 2021, after the period covered by this analysis). Both hotels and STRs pay this tax. Table 3 shows both the TID and the Travel Portland share of TLT tax paid, by quarter, to the city and county. The column for  STRs does NOT include the $4 fee, which goes entirely to address housing issues. For both  hotels and STRs, the gross receipts figures have been back-calculated from the tax receipts.

This table tells the same story as Table 1, muted by the fact that none of the $4 nightly fee goes to Travel Portland. After the lockdown figure for Q2 of 2020, STRs’ relative contribution to Travel Portland increases once the pandemic begins in earnest. Travel Portland’s website states that 63% of its operating budget comes from these city taxes (this figure based on pre pandemic conditions). As is also evident on the previous two tables, by the second quarter of  2021 STR income has recovered from the effects of the pandemic.

Conclusions 

It is important to remember that all the figures for STRs in this analysis are derived from data on Form TLMR STR, and that there are businesses that report on this form that fall outside the common conception of an “Airbnb”. Nonetheless, it is clear from the tax data that Portland’s  STR community, though originally suffering a more severe decline in revenue than did hotels,  was able to more quickly recover and by the time of this writing (October 2021) had essentially made up all the ground lost to the pandemic, whereas hotel revenues remained at barely half their pre-pandemic level. Because of normal seasonal swings in tourism from a high in the summer to a low level in the winter, it is important to compare like quarters when examining these data, but we might speculate that STRs as a group are less reliant on tourists than are  hotels, with more of their guests traveling to Portland for family visits, to explore relocation, or for business. Hotels have suffered especially from the extreme loss in convention business, a segment of the market generally less interested in STR type accommodations. Individual STR hosts are nimbler than hotel management can be, able to both cease and restart operations quickly. For the recipients of lodging taxes, specifically Travel Portland and the Housing  Investment Fund, the presence of a healthy short-term rental segment has provided a valuable cushion against the shock of revenue lost to the pandemic.

Presented by Shannon Hiller-Webb, Host2Host representative on the Travel Portland Board at Host2Host’s Annual Members Meeting – Nov 17, 2021

Let me start by stating that it has been a privilege to serve as your Host2Host representative to the Travel Portland board of directors. For those of you who may not know, we earned the Travel Portland board seat through our testimony to City Council in 2018 about being a voiceless part of our industry as decisions were being made that impacted us. The criticism that had been levied vilified our portion of the travel industry. In reality, the blame often belonged to the platforms and bad actors and did not reflect good hosts who support local businesses, create meaningful experiences for travelers and allow many hosts to invest in their homes and age in place.. We found much about our sharing community was largely unknown. City Council agreed and advocated 2 new board positions from our industry be created at Travel Portland - one for platforms and one for hosts. 

My time on the Travel Portland board has allowed me to inform travel industry leaders and decision makers about our slice of the travel pie - Short Term Rentals. Travel Portland exists to attract conferences, promote the uniqueness of our city that drives demand for heads in beds in overnight stays and supports the local economy. Travel Portland also intersects with major travel organizations, political stakeholders and political decision makers, locally and internationally. 

Travel Portland experienced their most difficult years in recent history given the COVID pandemic. Travel Portland very early on determined to take proactive measures to preserve savings and conserve the limited income, as most of their funding comes from taxation to travelers staying at hotels and short-term rentals. They did so by laying off 34% of their staff, canceling media contracts, advertising campaigns, postponing programming and renegotiating infrastructure costs. That time was used in large part to aid coordination of Top Chef, recognizing that investment would launch later in the pandemic and put Portland in the limelight highlighting some of what is best about our city - food and people to inspire travel here. 

Leading into summer, Airbnb & Travel Portland launched the first of its kind $25k Promotional Collaboration. Airbnb engaged key feeder markets like San Francisco and LA with several e-newsletter emails, paid social media and PR highlighting seven Portland Neighborhoods in a “Cool Portland Neighborhood Guide”. With an average 7.4% open rate, it was the best performing Airbnb email campaign in North America and provided a lift in local bookings. We are encouraging more collaborations between Airbnb and Travel Portland as an investment in our success. 

The resiliency of short-term rentals in this pandemic has revealed to Travel Portland the importance of the funds we generate to support their staffing and marketing. While 18 hotels closed in Portland for months last year, short-term rentals remained open and thriving, giving travelers confidence to travel with a sense of safety, privacy and sanitation. This has been noted several times by Travel Portland CEO, Jeff Miller to the board of directors and City Council reinforcing our financial contribution as important. 

Travel Portland is working with the City of Portland to encourage investments in addressing houseless issues and cleaning up the city to welcome guests back. Funds generated from short term rental taxes have contributed nearly $5 million a year to the Housing Fund, confirming we are part of the solution. 

While my main role continues to be building relationships, education and advocacy, I am also focused on expanding STR representation on the Travel Portland board and committees so that we can have more proportionate representation. 

I regularly attend meetings with public officials and have been expanding our relationship with City Council Commissioner, Mingus Mapps who is a former Airbnb host and someone we hope can advocate from the dais on our behalf when issues we care about are raised. 

We don’t know of another  organization like Host2Host in the nation who has a seat at the table with their Travel Portland equivalent. We hope that by modeling the work, others will follow to give hosts a voice as responsible contributors to the travel industry and the prosperity of their cities. 

Your support as members of this organization makes certain hosts are recognized, validated, listened to, and acted on behalf of. You should feel proud to be a part of Host2Host. And we look forward to having you stay connected.