Written by Jaime Johnston, Host2Host Member
As many of you have observed, the global pandemic has had a significant impact on the short-term rental industry. While many hosts have stopped hosting or shifted to longer term rentals, others continue to welcome travelers and have adopted new safety practices to prevent the spread of COVID-19. Meanwhile, the pandemic has created new trends in travel. Guests are traveling closer to home, staying longer while working, and many more people are traveling with pets.
To catch up with Airbnb on these and other changes, Host2Host organized a meet-up with the Airbnb Global Hosting Team on October 12th.
During the conversation, Global Head of Hosting Catherine Powell and members of Airbnb’s Community Team, Dorothy Kilroy, Danni Zheng and Dominique Ng, responded to questions submitted by H2H members. They also discussed Airbnb’s efforts to support hosts during the global pandemic. While many topics were discussed, hot topics included Airbnb support to Super Hosts, guest reviews and COVID-19 safety practices. We share highlights from the conversation below.
Airbnb support to Super Hosts
Most Host2Host members are Airbnb Super Hosts. Catherine Powell confirmed that Super Hosts are Airbnb’s strongest ambassadors. They are always seeking ways to elevate, listen to, and support them. H2H shared that members are concerned about being able to maintain Super Host status despite higher cancellation rates and closed listings during the pandemic. Dorothy Kilroy responded that Airbnb has waived the number of stays and cancellation requirements to help Super Hosts maintain their status. Airbnb will continue to monitor how Super Hosts are impacted during the pandemic.
Additionally, Super Hosts receive priority queuing for customer service calls. Hosts can escalate a customer service issue by asking. Once escalated, it will be reviewed by a supervisor. As many of you know, Airbnb restructured in response to the pandemic, causing staffing issues and a backlog of customer service calls for several weeks. Catherine and Dorothy confirmed that Airbnb has caught up on the backlog and is now able to address issues as they come in.
Guest reviews
The guest review process is a hot topic for many hosts. The H2H community shared several ideas to reduce the impact of one poor review on a host with five-star status. Meanwhile, the Airbnb team acknowledged the challenges of creating a review system that is fair to both guests and hosts. While it works for most people, there are still outliers.
Dominique Ng shared that the review process is continuously evolving as Airbnb data scientists analyze and interpret data and receive input from the Airbnb community. They have learned that while reviews are universally understood, it is difficult to define what a five-star review means and to balance both sides of the review process. While the team is applying data to continuously improve the review process, they are also looking at how to better share guest reviews to hosts so that hosts can make informed decisions about whether to host a particular guest.
Higher cleaning standards due to COVID-19 safety practices
In June, Airbnb implemented voluntary enhanced cleaning protocols for hosts to help prevent the spread of COVID-19. These practices became a requirement for all hosts in October. The Airbnb team has compiled several resources to make the enhanced five-step cleaning protocol accessible to hosts. Resources include videos and materials summarizing the steps, appropriate cleaning supplies, tips on how to communicate the new protocol to guests, and a handbook that provides greater detail. These resources and more can be found at Airbnb.com/cleaningresources. Additionally, Catherine describes Airbnb’s comprehensive community standards for guests, hosts and safety in her new video.
Dorothy shared that hosts who have implemented the enhanced cleaning protocol receive considerably more bookings and guests report they feel safer staying in an Airbnb compared to staying at a hotel. If you have not yet confirmed your agreement to Airbnb’s enhanced cleaning protocol, you have until November 20th. Hosts that do not agree may not be able to accept new reservations. For more information, visit Airbnb.com/progress/cleaning.
Other topics discussed include new guest education, damages caused by pets, emotional support vs. service animals, travel insurance, and cancellation policies.
Host2Host members can watch the entire event here, along with all recorded H2H meetups. If you are not yet a member of Host2Host, consider joining us. Annual dues are nominal and monthly Meetups and Wednesday Conversations are free. Join us here.
As hosts, we are in this business together. And together we will thrive.
