Host2Host member, Michelle “MJ” Boyle is a patented inventor, Hostess of the Tiny House Podcast, founder and creator of My Tiny House Village, Oregon Teardrop Rentals, and My Tiny Creekside Retreat. Recently she was interviewed by industry thought leader Matt Landau on his podcast, Unlocked.

Together they explore the rushes and reversals inherent in Homerunning… from hitting a niche market at just the right time to the very real adversities that can shut you down.

Tune in for loads of validation and thoughtful reflection on Michelle’s truly special tiny house community.

Submitted by Jill Palamountain, founding member of Host2Host, Business Outreach Committee and Membership Committee Chairs & host in NE Portland

What a joy to meet in person again! After a two-and-a-half-year hiatus, Host2Host members gathered together; sharing hugs, elbow bumps, stories and laughs at the beautiful Cooper’s Hall on Sept 8.  While many had seen each other frequently on Zoom, it was delightful to meet in-person.

Host2Host’s coming back party was hosted by our partner, Travel Portland, who generously provided the venue, an open bar, and some tasty bites. We also were treated to a brief presentation by Travel Portland.

Jeff Miller, President & CEO shared Travel Portland’s mission, the state of travel, consumer sentiment and the changing perception of Portland. The most damaging message potential visitors hear from Portlander’s is that the city is not safe. Jeff urged us all to change the narrative.

There are so many really good things happening in Portland. Events have returned. Businesses are back. Sure, we have a ways to go, but together we can turn the tide.

Ajay Date, Vice President of Marketing, discussed Travel Portland’s approach to marketing; the messages and methods they use to attract visitors from awareness to engagement to conversion. The primary message: Portland is Always On. Ajay also shared some of the videos that are currently running on Travel Portland or YouTube.

Josie Ratnayake, Tourism Manager, shared the many tools and resources Travel Portland offers visitors - great to provide to guests:

• Travel Portland website
• Video about your neighborhood
• Handy quick link
• Phone number for Travel Portland’s Visitor Service Representative: 888-503-3291

Host2Host also has a page devoted to Travel Portland resources to help you find exactly what you need. 

This couldn’t have been a better celebration. Thank you Travel Portland and thanks also to Radious for the photos. But, most of all, many THANKS TO ALL OF YOU to those who joined us! We are motivated to meet in-person again, so watch for more of these types of events.

Submitted by Charity Kuahiwinui, charter member of Host2Host, former North Portland host and co-founder of Ensourced, a rental consulting firm. Charity lives in Lisbon, Portugal.

The ninth annual Vacation Rental World Summit was held in Porto, Portugal at an old-world charm conference center that used to be the city’s customs house. The seminar was chock-full of useful guidance for short-term rental hosts with plenty of opportunities to connect with fellow hosts, vendors, and property managers.

Here are some of the key takeaways and how you can leverage them.

Cleaning Quality is Key
Industry leaders pointed out again and again that quality is critical. The biggest driver of quality is the cleaning crew hired to take care of your space (or your own trusty hands, of course). Even if you think you’ve found the dream clean team, personally inspect the property at least quarterly to make sure it is being properly maintained and to identify any areas of improvement.

When you find a good cleaner, keeping them is crucial. There are a few ways to retain these key players:

• Keep the work environment engaging and organized. Cleaners hate arriving to a chaotic rental left by a guest, but a storage space or re-supply area with the same amount of chaos is enough to drive them batty;
• Use a cleaning checklist to make sure cleaners don’t miss anything; 
• Give them ownership in how they do their work; don’t micromanage. The guest won’t know that your preferred pillow tuck is one way but the cleaner did it another way. They’ll just be happy the pillowcases and sheets are clean.
• Follow the golden rule and treat people the way you would want to be treated. Reward them with extra pay and bonuses if their work is shining brilliantly in your reviews and resulting in increased occupancy.

Improve Your Ratings
Accurancy: The best way to improve the accuracy of your description is to periodically conduct a rental inspection and read your listing description out loud. Does the text realistically match the layout and location of the listing? Guests demand accuracy above all else. 

Communication: Communicating with guests is key. Certain OTAs provide automated ways to streamline communications but ensure they still have a personal voice in tone and timing. If your space is frequented often by folks from other countries, translate your listing, guidebook, and house rules into your target languages to help those travelers find you using their search terms and easily get around once they arrive.

Value: Do you have a 5-star rating for value? Turns out, AirDNA thinks this means you are not pricing your rental correctly. It’s too inexpensive. Strive for a value rating of between 3-4 stars to strike the right balance with potential future guests.

Environmental Sustainability
Travel is responsible for 8-10% of all greenhouse gas emissions! Now, more than ever, travelers understand they have a vested interest in minimizing their footprint.

The desire for green travel is not a trend. Sustainability is here to stay and advertising a sustainable rental can increase clicks from potential renters and drive increased occupancy.

Did you know? 

• 90% of consumers seek sustainable options when traveling;
• 60% of travelers have chosen a more environmentally-friendly transport or lodging option;
• Travelers will pay nearly 40% more for authentically sustainable lodging.

Actionable Ways to Improve Sustainability

• Make it easy for guests to recycle;
• Add energy-efficient bulbs, smart appliances, and water-saving tools;
• Add energy meters to monitor usage in real-time. This can save 22-27% depending upon the type of utility;
• Consider installing an EV charging station (minimum 120V outlet; Level 2 better);
• Provide alternative transportation suggestions like using the local metro system, e-scooter apps to download, carshare vendors, etc.

Improve Occupancy
Be flexible. There are a few common ways to do that:

• List on multiple OTAs, especially ones that cater to niche travelers like FabStayz, FairBnB, HomeStay, or Booking.com;
• Offer free cancellation policies. These not only increase bookings overall but also improve your listing’s location in the OTAs algorithm search results;
• Allow for bookings to come in over 90 days before a guest will arrive. Folks are eager to take big trips and are planning early. If your calendar is closed, you’re missing out on them completely;
• Accept pets, or at least dogs. 53% of travelers and growing like to bring their pets along. If you do that, include amenities that will help pet owners minimize damages in the home. For example, leave poop bags, offer pet food and water bowls, provide a dog-specific blanket and ask that it be used to protect the furniture from excessive pet fur to make clean-up easier.

Hopefully, you’ll have a chance to attend a vacation rental conference soon. Next year VRWS takes place in Barcelona, Spain at the Maritime Museum with its sweeping, arched ceilings and rich history. Hope to see you there!

Submitted by Jill Palamountain, founding member of Host2Host and long-time host in NE Portland. Jill is also the Business Outreach Committee Chair, Membership Committee Chair, and contributor to the Marketing/Communication & Meetup Committees.

We're proud to announce new Host2Host Excellence in Hosting badges for members. Let your guests and community know that you belong to a professional organization of hosts and take pride in providing a superior guest experience.

We Host2Host members learn from each other each time we connect, keeping pace with this ever-evolving industry and striving to provide memorable experiences for our guests and ourselves.

Members, add this badge to your short-term rental listing photos, your guest book, business websites, social media sites, etc. Basically anywhere you want to let others know you are part of a host community dedicated to being great hosts.
 
Right click on the badge to download the image to your computer or access the Members Only Resources page for file download options. Upload the badge as an image wherever you want to share Hosting Excellence.

The oval image works best where images are in landscape, like Airbnb. Find a round option on our membership resources page.

Submitted by Charity Kuahiwinui, Host2Host charter member and founder of Ensourced, a STR consulting firm

As Tyann Marcink, Host2Host member points out, a rental property that is intended to regularly host large groups requires an entirely different approach than those which are designed to host couples or small families. At her Branson Family Retreats properties, the focus is on hosting large gatherings, so she knows what people are looking for in a rental. That's why she was surprised during a recent family stay to find the rental lacking in amenities for large groups. Read more to find out what you can do to improve guest experiences who wish to book your listing.

Understanding your audience is the key to effective selling no matter the industry or product. Who is your potential buyer? How will they use your rental space? Answering these questions will help ensure you provide the best possible experience for them. Guests who are thrilled with their experience will tell at least three friends, and those who are unhappy will tell the world! Consider these five tips for ensuring large groups are satisfied with their stay.

1. Regionalize your Rental
   Deciding on where to take a large family or group trip can be like pulling teeth. Everyone seems to have an opinion about their idea of the perfect location and what the perfect vacation looks like. Give potential guests a feel for what they will experience when they arrive. What works for a mountain-top cabin won’t work for a beachside getaway so consider how your marketing and decor reflect your local area. 
   If you know the weather will be ideal for outdoor seating, make sure you provide enough outdoor chairs and that you check them regularly for wear and tear. If you don’t, expect guests to take indoor chairs outside which could impact their longevity for the worse. If guests will be cozier by the fire, offer plenty of board games and jigsaw puzzles, as well as a place for the entire group to gather. If you host twelve people, there should be twelve seating options in the main gathering space. Don’t make anyone feel left out!
2. Manage Expectations
   Managing guest expectations is critical during the marketing phase of your rental management business. No matter the selling platform, whether your own personal website, Airbnb, VRBO, FabStayz or another online travel agent (OTA), your listing description and photos should accurately reflect the experience a guest will have when they arrive.
   If there are any potential negatives, mention them. Be honest. Set expectations appropriately and don’t worry if you think it could be a detractor - there’s a place for everyone and what is problematic for one person, won’t be for another.
3. Communicate in Advance
   If you’ve ever coordinated travel for groups larger than four or multi-generational travel, you know it can feel like herding cats. Everyone will have questions about what to bring - will the rental have enough towels, will there be a hairdryer, do you need to bring your own sheets? 
   Since the point person who is renting the place will be coordinating for a larger group, give them plenty of time to plan and disseminate essential details like these. I’ve known a few super-organized folks who like to pack their suitcases several days in advance of their trip so they can feel comfortable and begin to relax as the travel day approaches. Make it easy for them to do this. Larger groups should have these kinds of details on packing planning at least a week in advance of their stay. Consider including rental amenity details in a digital guidebook like TouchStay offers to make communication easy.
4. Right-Size Appliances and Utilities
   Your appliances and utilities should scale with the maximum number of occupants. If you are hosting a space for fifteen people, install a water heater with capacity for that size group. Think about whether you need to provide two refrigerators or even two dishwashers. And make sure you tell guests the proper way to use those appliances. Don’t assume everyone knows what the symbols on the washer/dryer units mean. Give guests the tools to be successful.
   The same goes for your internet. Plan on 80% of  guests accessing the wifi network simultaneously. Make sure your download speeds can support their gaming, Tiktok, and Netflix needs. Additionally, you know at least one person won’t be able to leave work behind (sadly, I may have been that person), so test your upload speeds too. The free app, Speedtest can give you a sense of your rental's wifi speeds and this blog with its handy chart will give you an idea of how fast the wifi should be to create creature comfort.
5. Equip the Kitchen
   When a large group gathers, they are generally not visiting your rental with the primary purpose of checking out the surrounding area. They’ve made a focused intention to spend time with friends and family that may live far away from one another and converge together in your special space. They are not looking forward to checking out the trendy local restaurant, they want Grandma’s best casserole, Aunty’s to-die-for chocolate chip cookies and Uncle’s ribbon-winning barbecue ribs. 
   Make it easy for them to cook together safely. Equip the kitchen with every tool you think they might need and then some. Over the course of a busy season, equipment will inevitably get destroyed or grow feet and walk-away. Make sure your cleaning crew is instructed to periodically inspect the items in the kitchen cabinets to ensure they are clean, neat, and well-organized.

It is easier to control outcomes when a group is smaller. A solo traveler has no one to ask, “Hey - does it seem odd to you that this guest house is missing silverware?” Add a second person, and they have a sounding board. Add thirteen more people, and you’ve got a cacophonous chorus of opinions that will inevitably magnify any potential negative quality of the rental, providing them with lots to laugh about and a chance judge you with derision. Don’t give them that opportunity. 

Follow our tips and tricks to create the best possible guest experience for your large group listing. Inspire them to write a glowing, positive review and recommend your home to a few friends instead of writing a funny blog or Twitter string about why it was a less-than-ideal experience.

Tyann Marcink, Host2Host member, short-term rental industry thought leader, Queen of Guest Experience at Touchstay, co-host of Podcast The Guest Cast and veteran STR host recently had direct experience with her own family’s stay at a remote rental location. Check out her Twitter post for more pointers.

Submitted by Robert Hertert, Board Member and host in Portland and the Oregon Coast 

The Host2Host event on July 14th imparted loads of good information to our members on creative solutions to Build a Better Booking Strategy with StayFi. Be sure to watch the full recording of the presentation and take advantage of the Host2Host discount promo code below.

SPECIAL!  StayFi is offering a 50% off for the first three months - use promo code host2host.

Meet the Host & Sponsor Speaker

Our techie, entrepreneur, Host2Host board member and property manager, Anthony Rallo did it again! This time, Anthony brought us Arthur Colker from StayFi, who sponsored the Meetup. Arthur gave us a great presentation about this WiFi tool to help with communications and marketing. Anthony, who uses StayFi in his business, highly recommends it.

Connecting Hosts with Guests

StayFi was founded in 2018 to help facilitate direct bookings with repeat guests. Most initial bookings come from an Online Travel Agency (OTA) like Airbnb, along with the fees and controls meant to keep future bookings under the OTA’s umbrella. The host may not even have the booking guest’s email address. 

Uplevel Your Wifi Offering with StayFi

StayFi creates a new WiFi network in the host’s property that resembles guest experiences at hotels and other places where access to the WiFi is granted only after providing an email address. This applies to all the guests in the home, not just the person who made the booking, so there is a great opportunity for future connection with multiple individuals in the group. 

The StayFi product is a combination of hardware, called an “access point” and software that allows guests to opt-in or opt-out of various offerings the host may have. These options are presented on what’s called a “splash page” when the guest first logs into the WiFi. Most hosts will only need a single access point, but more can be added if the space requires it.

Driving Guests to Your Website

Much of the presentation focused on the value of direct booking. Arthur strongly recommended creating our own websites, and driving traffic to them. One way to do that is to make sure the StayFi splash page includes the host’s branded website. Further, your direct listing site needs to have a pop-up to gather email addresses.

Email and Text Messages Produce Results

Personalizing the email is powerful.  Having email addresses for people who have stayed at your property allows you to make the connection personal. In fact, 80-90% of guests provide their email addresses during a stay. StayFi is beginning a similar process for gathering text message numbers. The percentage of guests who opt in for text is small, around 20%, but has a 90% open rate. As a point of illustration, Anthony only activated text in one of his houses a month ago and instantly, a guest uploaded pictures to a Google Review page expanding reach and potential future guest reservations.

With StayFi, it’s easy to set up an ongoing outreach campaign that can include a Day Zero welcome message, a Day 1 check-in message, a Day 7 encouragement to review on Google, etc. Again, the guests can opt-out of these marketing messages, but many will enjoy receiving the communications.  

What Sets StayFi Apart?

It’s important to understand the difference in roles between the host’s Property Management System (PMS) and StayFi. A PMS is oriented towards only the booking guest and provides messages like directions, lock code, parking, etc. StayFi’s role applies to all guests, not just the booking guest. 90% of StayFi's messaging is post-stay marketing with a focus on driving return guest reservations and referrals.

What Does it Cost?

The access point itself is $119-$200 depending on the physical size of the property, and the monthly fee to StayFi is $6 per access point. Most properties only need one access point. Don't forget about the Host2Host special discount!

Sports have long-been an important economic driver for Oregon, bringing tens of thousands of visitors to the state for various athletic endeavors. Oftentimes these visitors stay in short-term rental lodging, directly impacting host revenue. Read through the report and appreciate the eye-catching infographics used to illustrate their message that sports serve as a powerful economic engine for the state.

Teaming Up for Sports

Presenting Sponsors Portland Business Alliance and US Bank teamed up with HR&A Advisors, and Weinstein PR to produce a detailed report on the state of sports in Oregon.

State of the State

Not only is Oregon home to world-class athletic apparel and support devices like Adidas, Nike, Columbia Sportswear, Danner, Keen, Hydroflask, Looptworks, etc. We are also host to world-famous sporting events like HoodtoCoast, Pole Pedal Paddle, and even the World Athletics Championships held earlier in Eugene this month. And let’s not forget our beloved sports teams like the Trailblazers, Timbers and Thorns. 

Economic Impact

Over 50,000 jobs have been created as a result of these top-notch companies with overall higher wages than other sectors. These events and companies provide more than $29 billion in annual economic impact and result in $975+ million in tax revenue for the state. Not only that, but this sector is one of the fastest growing in the state, has a stronger impact than the same sector in similar-sized cities, and happily, a complete rebound is predicted once the pandemic is largely behind us.  

What Does this Mean for Hosts?

Well, tourism is an industry that enjoys the benefit of this large and growing sporting sector. The World Athletics Championship alone was expected to generate over $50 million in direct spending by visitors. No doubt a few of you have been lucky enough to host an athlete on their way down or back from the event!

Synergistic Interreliance

As the report points out, there are "synergies and connections between People, Place, and Program assets that create an ecosystem greater than the sum of its parts". Like any good team, these assets help each other grow and develop.

Read the full report here to learn more about how sports are impacting Oregon and how you might be able to get involved in this ecosystem even further.   

Submitted by Kim Fitzpatrick, STR Consultant and Host2Host Member. You can find her at STRsource!

Ensuring adequate insurance is in place can be one of the biggest challenges a host will face when getting started and when evaluating their liabilities. The Host2Host community recently learned more about this topic from Nick Massey with charter member, Proper Insurance. Read more below!

If securing the “Proper” insurance for your short-term rental feels like an intimidating task, you are not alone. In last month’s Sponsored Event, Nick Massy from Proper insurance spoke about the good, the bad, and the ugly of insurance. He also offered some great safety advice from Breezeway to keep your property and guests safe and help mitigate any potential lawsuits.

Availability and Coverage Considerations

Proper can insure in all 50 states. Their policy replaces the current home, or landlord policy, providing superior coverage for building(s), contents, liability, and income.

Nick wants STR owners to keep several important insurance-related questions in mind:

• Does coverage exist?

• • Am I covered for what I really need to be covered for?

  • Am I making a decision based on price or coverage?

• Does service come with it?

• • What kind of claims reviews does my insurance carrier have?

Limitations of Liability and Amenities

Some common concerns for STR owners include coverage for bed bugs and liquor liability. Then there are amenities like non-motorized watercraft, golf carts, exercise equipment, bikes, hot tubs, and pools. It is wise to ask your current carrier what coverage you have and to make sure it includes all your amenities. As has recently made the news, Nick mentioned that Proper Insurance has no limitation of liability when recommending activities off-premises, so if your guests get injured in a community pool, or on a hike you guided them to, Proper has you covered. Whew!

Insurance Consultation and Peace of Mind

Friends of Host2Host can receive a free insurance consultation! Proper Insurance will help you understand your current coverage and spot any gaps. Nick encourages you to reach out to Proper at their website and arrange to work with one of the staff to review your current policy. And NOT just the two-page summary, but they’ll critically evaluate the whole 50+ page policy! They will let you know how well covered you are and where you might have gaps. Ideally, that can provide some peace of mind.

Safety Considerations and Saving Opportunities

The second part of the presentation focused on safety and the things you can do to improve your guests' safety at your property to avoid needing to go through insurance at all. Based on standards by Breezeway, which has a certification program, if you qualify for their certification you can save 5% on your Proper Insurance coverage. Having this certification on file has helped hosts defend their properties against lawsuits.

This is not an exhaustive list, but I tried to capture as many safety considerations as I could during the talk:

• Depth markers, Rules, and Safety equipment are present at the pool and no inflatables are provided 

• Smoke detectors are present in all bedrooms and are not over 10 years old 

• Carbon monoxide detectors are onsite and functioning

• Fire extinguishers are adequate for the space and function the way they are supposed to perform

• Continuous handrails are present on all stairs, inside and out

• Deck hangers, lag bolts, and screws are present, ensuring the deck is commercially rated

• Grills must be a minimum of 4 feet from the house

• Make sure you have tempered glass doors 

• Do not use glass patio tables 

• Rugs that aren’t non-slip are a trip hazard and all rugs need to have corners secured so they don’t roll at the corners.
  

Insurance Horror Stories

Nick gave examples of how having safety considerations in place has saved owners significantly and provided examples of how owners have dealt with big challenges that could have been prevented by ensuring the safety of guests at the property.

It was a very worthwhile and thought-provoking presentation and one worth watching on the replay.

If you're interested in contacting Host2Host charter members, Proper Insurance to see how they can help keep you covered, their main line is 1-888-631-6680 and the website is www.proper.insure

Travel Portland's been hard at work on behalf of our city. Read about some of their efforts in the quick write-up below.

Connecting Visitors to Authentic Experiences

Travel Portland provides an important marketing component that drives tourism and, therefore, economic impacts on the city and surrounding communities. Their work in promoting our city to tourists, conference, and business travelers helps supplement the hospitality economy and fills our short-term rentals. In their words, Travel Portland does this by “promoting the destination in bold, innovative and collaborative ways that harness Portland’s personality and values and that connect visitors to authentic experiences.”

Videos Promote Portland’s Neighborhoods

Proponents of the transformative effects of travel, Travel Portland creates engaging content to grab the attention of potential visitors, sharing with them every quadrant of the city. In addition to their in-depth perspectives on each of Portland’s twenty neighborhoods, they have created videos that really tell a story, giving potential travelers a taste of what they will experience when they visit.

Hosted on YouTube, these videos are high-quality, and at just two-and-a-half to three minutes long, they’re beatifically bingeable, easily shareable on social media, and super engaging. Share them with guests coming out to explore and take a look yourself.

Even the most seasoned Portland-er could learn a thing or two about the city or even their own neighborhood!

Submitted by Robert Geller, founder of Fabstayz and Host2Host Member (he/him/his)

Pride Month is an excellent time to reflect on the concept of inclusion in hospitality and how we can all help foster a more equitable and welcoming environment for travelers. In this article, Fabstayz founder and Host2Host Member, Robert Geller, offers actionable ideas for making your listing more inclusive towards the LGBTQ+ community. 

June is Pride Month

Around the world June is recognized as Pride Month, a time to celebrate the equality and equity achieved by the LGBTQ+ community with companies and corporations big and small waving rainbow flags high in the air and pumping out rainbow themed everything! Do more rainbow flags flying mean there’s equality, equity and inclusion? Do more rainbow stickers, T-shirt, baseball caps, koozies and key chains result in diversity and a welcoming environment?

You See Where This is Going, Right?

From the outside it may appear all glitter and rainbows; however, the lived experiences of some members of the LGBTQ+ community are not so joyous. Transphobic hate crimes have quadrupled over the last six years.

My news feed might look a little different from yours. Mine is filled with ‘Don’t Say Gay’ in Florida, Rebel Wilson outed by newspaper, Virginia preacher tells congregation gays should be shot in the head, Texas official wants to ban teen gender-affirming care, and on and on. While I’m not all doom and gloom, these news headlines do have a direct connection to STR hospitality, and more specifically, inclusive hospitality.

Hospitality is About Anticipating Needs

Hospitality is about anticipating guest needs, a comfy workstation for our digital nomad guests, a pack-n-play readily available for family travelers, and romantic dinner recommendations for anniversary-celebrating guests. Have you anticipated the needs of LGBTQ+ guests?

LGBTQ+ guests come to your listing, not just your front door, carrying the baggage of the above headlines and often question whether your destination is welcoming. Also, contained in that baggage is their own coming out experience and not wanting to relive it in travel. These potential guests scour listings for clues of welcoming and unwelcoming signs. Yes, LGBTQ+ guests actually read your listing looking for signals of inclusion.

How Can We Foster Inclusion?

My mission in creating FabStayz has been to educate hosts and promote welcoming, inclusive spaces so all members of the LGBTQ+ community can travel with less anxiety; no wondering, no guessing, and not having to come out to strangers. As a host, you can take steps to bring a kind, welcoming voice to your inclusive space.

First, review the language on your listing or website; is it inclusive and devoid of outdated language? Next, this should be obvious, yet I’ve seen a property manager’s website include religious scripture… leave out politics and religion as it sends mixed messages left to the interpretation of the guest. Other tips include adding your pronouns to your host profile on your listing as this sends a subtle message of, “I’m telling you who I am so you can feel comfortable being yourself.” You may want to craft your own inclusive statement for the listing description or even add an ‘all are welcome’ type image to your gallery. If your property is popular for weddings, be sure your imagery and language are inclusive of diverse individuals since not every wedding party has a bride and a groom. And lastly, in your guidebook, there is an opportunity to include activities and events that will resonate with LGBTQ+ guests.

For more in-depth LGBTQ+ inclusive hospitality education and marketing, check out FabStayz soon to launch FabStayz University and Certified Fabulous!™ badge.